Exploring and Sharing New Experiences
BRANDING | LIFESTYLE BLOG
Branding Timeline: 1 Week
Project Timeline: Ongoing
Client: F.T.C
Position: Freelance Design
Project Introduction
INITIAL PHASE
Create a comprehensive branding for an up-and-coming lifestyle blog/social media account. The content that F.T.C intends to create and share revolve around the “finer” things in life; from food to experiences, they want to foster a community of like-minded individuals to continue their narrative. A direct competitor and inspirational page to aspire to become is sunday.scaries; they post content that is relatable to millennials and get z as they traverse the working class. Branding should feel exclusive, refined, luxury and “legacy.”
Project Goals
Create a suite of branded materials with strong consistent messaging (to appear more established).
Business card template
Brand guide
Branded assets
Social media post template and guidelines
Brand Positioning
”Legacy”
Luxury but approachable
Exclusive
The “old” money aesthetic
Elegant/posh
Exclusive/elevated
Target Audience
Everyone
Mid 20’s and up (will get the most out of the content)
People with disposable income
Singles and couples
The millennial and gen z working class
Companies/individuals in the lifestyle space
Travel
Dining
Events
Fashion
Other blog/account pages
DEVELOPMENT
Discover the City
We embrace curiosity; at our core, we are experience seekers. Our goal is to bring awareness to the finest things in life, from the arts and culinary triumphs to exploring hidden gems and new experiences.
We at The Finest Things Club want to promote a lifestyle that any one can strive for, to reward and treat oneself to the many luxuries in life. We are a platform of inspiration, and want to share the journey with a like minded community.
Concept Mood Board
Final Brand Guide
