BRANDING | UI/UX | DESIGN YOUR OWN

Custom Made to Suit Every Style

Branding Timeline: 1-2 Months
Client: SHUFFLEDINK
Position: Design Intern | Ruckus Marketing

PRE-DEVELOPMENT

Project Introduction

SHUFFLEDINK is the leader of the pack in custom playing cards and games manufacturing. With years of experience and successfully serving over tens of thousands of companies and individuals, they are dedicated to providing first-class customer service, unbeatable pricing, low minimums, incredibly fast turnaround times and much more.

Work with a SHUFFLEDINK designer or experiment in the card customization interface built within the website. The goal; to provide an unmatched experience and to continue successfully serving the tens of thousands of companies and individuals.

Project Goals

  • Give the outdated current branding a facelift; make it more modern, intuitive, visually appealing and inviting

  • Develop a comprehensive brand guide that will serve as the companies foundation to showcase cohesive branded content, marketing and products

  • Create detailed wireframes and user journeys for a product/service website and a product customization dashboard

  • Work with developers and ensure a streamlined asset hand-off

Brand Positioning

  • Colorful/playful

  • Approachable

  • User friendly

  • Modern and “young”

  • Unique

Target Market

  • Companies looking for fun stationery

  • Playing card/toy companies

  • Toy suppliers

  • Consumers of all ages looking to create playing cards (and anything related in the industry)

DEVELOPMENT

Premium Custom Printing

Style Guide

DEVELOPMENT

Inspire and Create

Make your playing cards for marketing, branding, promoting, client gifts, sales leads, trade shows, parties of every kind, wedding favors, family events, anniversaries, special photos or even creating your own custom playing cards or custom card game!

SHUFFLEDINK has many readily available templates to choose from; a size for every project. From standard playing cards to postcards, if you don’t see what you are looking for, contact a SHUFFLEDINK designer for a custom quote.

Users can login to their accounts and see all previous orders, along with all in-progress designs. Have your own designs? Upload them, and be sure to reference SHUFFLEDINK’s design guidelines to ensure the final products print accuracy.

Giving clients a platform to freely design their own cards was crucial to this re-design. This interface grants the user the ability to save their current project to their SHUFFLEDINK account, where they can continue to shop or return to the design at a later time to finalize.