BRANDING | UI/UX | SPACES™

Agent First Approach to Content Creation

Branding Timeline: 1-2 Months
Client: Ryan Serhant
Position: Lead Senior Designer | SERHANT.

Project Introduction

PRE-DEVELOPMENT

PHASE ONE

Build an interface (app) for internal use only; an exclusive recruitment offering for SERHANT. agents to give their social media content the upper hand, set themselves apart from all other agents, and sell their listings faster. This tool grants users the ability to film short form videos of multiple rooms, edit their clips, order them based on preference, and seamlessly share across all social platforms.

PHASE TWO

Integrate a social aspect within the app itself, where agents can follow other agents, watch videos, inspire, share, comment, message etc. Considering our user’s personalities and the field they are in, gamifying the experience will generate a sense of frequency and incentivize the continuous usage of the app; to earn a spot as a top creator.

Project Goals

  • Develop a comprehensive branding that works in tandem with SERHANT.’s current branding

  • Create detailed wireframes and user journeys

  • Design a visually appealing interface and user friendly experience

  • Work with developers and ensure a streamlined asset hand-off

Brand Positioning

  • Colorful

  • Approachable

  • User friendly

  • Intuitive

DEVELOPMENT

Story Telling Made Simple

App Style Guide

The Design

USER HOMEPAGE

  • Here users can view follower/following counts and total # of posts

  • View all published videos

    • If the user is new, they can create their first video by pressing the “+” button.

  • Start a new direct message (or pick up where they left off)

  • Search other users with ease

CREATOR STUDIO

  • The video creator/editor is the foundation of this app; granting agents the ability to create short form content with ease that is shareable across all social media platforms.

    • Record until you get the perfect take

    • Name, record, edit, splice, move, add filters and music to the final video before publishing

DISCOVERY

  • Using your current location, users can see all listing videos created within their proximity.

  • Have a certain neighborhood in mind? Users can also make a refined search that will generate content based on the info entered in the search criteria.

GAMIFIED STATISTICS

  • Keep track of your successes and see how you rank compared to other SERHANT. agents.

  • Filter your timeframe to see the profile activity (likes, follows, views).