Blue Owl Private Wealth plays a key role in building awareness for the Blue Owl brand. Private Wealth has a quarterly media strategy to keep always-on messaging in market to reach their existing CRM database (a mix of FAs, COIs, UHNW, HNW investors).

Many of these individuals are not yet Blue Owl producers or invested in private markets at all. We need to engage this audience and guide them toward considering Blue Owl, strengthening the connection to the brand.

Deliverables:

• Static and animated banner ads

• LinkedIn social posts

• Print ads

• WSJ digital banner placements