CFA silently launched the ‘learning compass’ alongside the new website in recent months.​

They haven’t actively promoted it yet, so users must ‘discover’ it. ​

They have had some good indicators that the experience is useful and has resulted in 60+ orders.​

So, CFA wants us to develop some new creative for the portfolio campaign that drives users to this experience.

Deliverables:

• Interactive social questionnaire experience

• Social static and video posts

• Static and animated digital banners