Growing Fixed Income is a critical sales goal for Capital Group in 2024. However, competitors like Blackrock, Vanguard and PIMCO have a much stronger hold on Financial Advisors and lead Capital Group tremendously in this area. CG needs to leverage their extensive history and distinct investment approach to catalyze greater interest and adoption of their Fixed Income funds. Fixed income from Capital Group is filled with potential energy, and the only way to fully realize the power of our distinctive approach…is to activate it.

Deliverables:

• Static and animated banner ads

• LinkedIn social posts