BRANDING | UI/UX | FINANCIAL WELLNESS

We Don’t Sell,
We Solve.

Branding Timeline: 2-3 Weeks
Client: BONA VITA BENEFITS
Position: Design Intern | Ruckus Marketing

PRE-DEVELOPMENT

Project Introduction

With such a meaningful impact, their story needs to be heard. Along the way, they were been able to create a truly positive impact on their clients’ financial lives as well as those that depend on them. Their current online presence was outdated, and was not up to par with their merit. So, I refreshed their current branding; now appearing more modern, professional and approachable, visitors to this cite will have an easier time processing information, understanding what BONA VITA offers and how their solutions can work for them.

Project Goals

  • Give the outdated current branding a facelift; make it more modern, intuitive, visually appealing and inviting

  • Develop a comprehensive brand guide that will serve as the companies foundation to showcase cohesive branded messaging, marketing and products

  • Create detailed wireframes and user journeys for the client to showcase offerings

    • Create a multi-faceted quiz (for the “individual” and “corporate” sections)

  • Work with developers and ensure a streamlined asset hand-off

Brand Positioning

  • Modern and “young”

  • Approachable

  • User friendly

  • Professional

Target Market

  • Small-large corporations and companies looking to enroll in a insurance/financial wellness plan

  • Regular consumers looking to enroll in a insurance/financial wellness plan

    • Retired individuals

    • People interested in setting up a retirement, insurance or financial plan(s)

    • Families

Prosperity Through Insurance and Financial Solutions

DEVELOPMENT

Style Guide

DEVELOPMENT

From Our Business to Yours

Dedicated to Every Stakeholder, Bona Vita Benefits is committed to its clients, its community, and ensuring that every encounter makes a lasting positive impact. We have the tools and resources of a large firm, but pride ourselves on giving the individual care and attention you need.

Effective solutions for both corporate and the individual. Potential clients can understand what BONA VITA offers, learn how it works and how you can benefit from the solutions in place. If you think these financial solutions cater to your needs, take the quiz that will help our advisors get you on the right track.

REAL PROBLEMS, REAL SOLUTIONS

MISSION STATEMENT | MAKE A DIFFERENCE

We’re business owners and we get it. We’re not internal sales reps at large institutions who work solely for their commissions. We invest an immense amount of time into our business relationships, not only to understand what makes the stakeholders tick, but to ensure that everyone feels well supported… it is about making sure we’re helping each and every stakeholder live a better life because of our knowledge and service.

From the Founder

WANT TO WORK WITH BONA VITA?

Contact us, or in just two minutes, you can take a short quiz that will help our advisors get you on the right track.