Eclectic Mid-Century Modern Interior Design

BRANDING | INTERIOR DESIGN FIRM

Branding Timeline: 1-2 Weeks
Project Timeline: Ongoing
Client: BL. Design
Position: Freelance Design

Project Introduction

INITIAL PHASE

Develop a full branding and detailed style guide for an interior designer to kickstart their personal practice. They intend to use social media as a portfolio, showcasing images of meticulously designed ai aesthetic interiors, material mood boards/spreads, and previous client work. Social media will also be their primary source of community outreach other than in-person consultations.

Project Goals

  • Understand client’s current design style in order to develop a seamless personal branding

    • Branding to be incorporated into their work moving forward

  • Create a suite of branded materials to elevate their services (to appear more established).

    • Business card template

    • Brand guide

    • Branded assets

    • Social media post template

    • Landing page (coming soon)

Brand Positioning

  • Eclectic; mix of rustic, minimalist, zen, mid-century modern

  • Contemporary

  • Casual but elegant

  • Neutral with a hint of color

Target Audience

  • Early thirties and up

  • People with disposable income to furnish their homes

  • Not just residential, open to work on commercial spaces (case to case)

  • People without style/sense of space

DEVELOPMENT

Professional Yet Approachable

Honing on the rustic and mid-century modern aesthetic, I thought incorporating a had written element to the logo would give it a personal touch. paired with a strong san serif typeface, the logo is not only a great representation of their personality, but of their design style and ethos. The continued use of the handwritten font in sub-headlines will be a great way to call out and draw attention to specific content.

Concept Mood Board

Preliminary Concepts

Final Design

Concrete

Slate

Charcoal

Pure White

Color Palette and Typography

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H3.

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Brand in Use