It Checks Out
BRANDING | CAMPAIGN ACTIVATION
Branding Timeline: 3 Weeks
Client: PAZE
Position: Senior Designer @BigSpaceship
Project Introduction
INITIAL PHASE
Raise awareness of the new Paze "It Checks Out" campaign, fronted by Elizabeth Banks & Gabrielle Union, by activating an unexpected, joy-inducing moment that has Paze checkout front & center. The moment will be shared out by Influencers and amplified by a designated press media moment.
Project Goals and Deliverables
Create a suite of on brand event materials for the campaign activation.
Full truck vinyl wrap design
Out-of-home window ads
Printed newspaper with campaign messaging
Newspaper stand vinyl wrap design
Additional activation signage
Merch design
ACTIVATION OOH STUNT
Leaving Their Mark
A curated mix of campaign art, promotional messaging, and custom Banks & Union posters will transform the venue exterior into an immersive Paze takeover. Here, Banks and Union will have fun tagging these posters with their names, funny quips, and doodles, creating lighthearted social content.
ADDITIONAL OOH DESIGN
Along the back wall of our private lot, we'd like to canvas it in this fun repeat pattern of typical wild postings you'd see in NYC or LA.
10/10/10 Smoothie Inspired by a Pretty Sweet Deal
ACTIVATION SMOOTHIE TRUCK VINYL WRAP
A charming nod to vintage food trucks, the Citroen brings instant character to our smoothie experience.
ACTIVATION NEWSPAPER
Banks and Union Editorial
ADDITIONAL ACTIVATION MATERIALS
