BRANDING | UI/UX | BREAKTHROUGH SCIENCE

Good Hearing Starts with Your Cells

Branding Timeline: 1 Month
Client: NewAge
Position: Design Intern | Ruckus Marketing

PRE-DEVELOPMENT

Project Introduction

Advanced Hearing Health, new from CellFix24. Originally developed for U.S. soldiers, our breakthrough patented formula with clinically proven micronutrient ingredients is now available to everyone in a convenient daily supplement.

Finally, a simple, convenient, affordable way to address ringing in the ears and hearing health where it matters—at the cellular level. Live your life to the fullest and take control.

When designing in the medical field, often times things can look bland, boring and even overwhelming. Companies can also miss the mark completely and have branding that tells a different story; my goal was to create a visual identity that is a successful in-between. In pulling colors from the packaging, finding imagery and graphics that elevate the product, methodical organization and good design, I was able to create an interface where information is easily approachable and digestible, while still maintaining a unique identity.

Project Goals

  • Work with the client’s current brand guidelines and develop a modern, intuitive, visually appealing and inviting branding that undermines the “boring” medical field aesthetic

  • Develop a comprehensive style guide that will serve as a foundation for NewAge’s subsidiary company/product Advanced Hearing Health by Cellfix24

  • Create detailed wireframes and user journeys for the client to showcase offerings

    • Include a store-front for consumers to purchase products (one-time purchase and subscription options available)

  • Work with developers and ensure a streamlined asset hand-off

Brand Positioning

  • Modern and “young”

  • Approachable

  • User friendly

  • Professional

  • Scientific but visually appealing

Target Market

  • Regular consumers looking to purchase the product, or learn more about the science behind it (case studies, research and reviews)

    • Retired individuals

    • People hard of hearing

    • People concerned about their hearing health

Breakthrough Patented Formula

DEVELOPMENT

Style Guide

DEVELOPMENT

Accessible Hearing Health

NewAge, a nutritional supplement company was launching a new product called Advanced Hearing Health by Cellfix24. It was a breakthrough supplement that decreases ringing in the ears, helps hearing function from the inside out, addresses the root cause of hearing dysfunction, helps protect auditory cells and much more.

Shop with confidence and ease. Manage your cart, update payment and shipping details, view previous purchase history and manage upcoming orders.Set up Auto-Delivery to ensure you don’t miss a single dose of Advanced Hearing Health; dosing twice a day is very important for Advanced Hearing

Health to have an optimal effect. Taken as directed, this powerful formula provides your body 24 hour cellular protection.

BACKED BY INDUSTRY LEADERS

I’m very pleased to report a substantial reduction in the loudness of the ringing in my ears after taking Advanced Hearing Health™.

Dr. Jewell Baggett-Strehlau Au.D

Hearing is the most common health concern among soldiers and veterans. Over 50 million people in the U.S. suffer from hearing issues. In collaboration with the Naval Medical Research Center and with a grant from the U.S. Department of Defense, the impact of CellFix24’s Advanced Hearing Health formulation was reviewed on top of the regular standard of care in a randomized, double-blind clinical trial with U.S. soldiers.

Soldiers taking the Advanced Hearing Health formula demonstrated more rapid and complete recovery than the control group. Improvement was measurable after 4 weeks, and grew in significance by 12 weeks:

  • After 4 weeks: Substantial improvements to postural balance, stability, dynamic gait index and dizziness

  • After 12 weeks: Notable higher Sensory Organization Test (SOT) scores