Capital Group launched its suite of ETFs on February 22, 2022, making its entrance into the ETF market. In less than a year, Capital surpassed $7 billion in ETF assets under management and captured approximately 20% of all new money into such ETFs issued in the U.S. in 2022. This early success has made Capital Group one of the fastest growing suites of active ETFs in the market, ever.

Targeting financial advisors, the campaign’s goal is to increase awareness of Capital Group’s new suite of active ETFs, and urge them to make these investments part of their clients’ portfolios.

Our approach to active ETFs is inspired by the bonsai. We manage them with the kind of care that maximizes their potential to thrive in the long-term. This campaign also includes three other meticulously crafted creative directions: “guitar,” “glass blowing,” and “tapestry.”

Deliverables:

• Static and animated banner ads

• LinkedIn social posts

• Print ads

• Bloomberg TV, WSJ, Morningstar, YouTube digital banner placements

• Digital animated and static out-of-home